Billi is a sustainable fashion brand. Phoebe, the owner of Billi, is against fast fashion and uses the material equivalent of 'diamonds in the rough' - she sources second hand clothing that has the potential to be reworked into stunning articles of clothing.

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The first garment that Phoebe made for Billi had a pattern that was made up completely of diamond-shaped embroidery. This, along with Phoebe’s skill in finding ‘diamonds in the rough’, influenced the construction of the logo and a diamond can be seen in the negative space of the 'b' - giving a subtle link to the origins of the brand.

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Billi's angular type refers to the journey and improvement of an unwanted piece of clothing into a fashionable, bespoke garment.

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Billi's deliverables are also eco-conscious. The gift tags and clothing tags (1) are made using excess fabric from the garments made. The business cards (2) are 3 ply, with excess fabric acting as the fill of the logo.