Billi is a sustainable fashion brand. Phoebe, the owner of Billi, is against fast fashion and uses the material of 'diamonds in the rough' - she finds second hand clothing that has the potential to be reworked into stunning articles of clothing.
The first garment that Phoebe made for Billi had a pattern that was made up completely of diamond-shaped embroidery.
This influenced the construction of the logo and a diamond appears in the negative space of the 'b' - this gives a subtle link to the origins of the brand.
Billi's angular type refers to the journey and improvement of an unwanted piece of clothing into a fashionable, bespoke garment.