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BILLI’S BRANDING

Billi is a sustainable fashion brand. Phoebe, the owner of Billi, is against fast fashion and uses the material equivalent of 'diamonds in the rough' - she sources second hand clothing that has the potential to be reworked into stunning articles of clothing.

The first garment that Phoebe made for Billi had a pattern that was made up completely of diamond-shaped embroidery. This, along with Phoebes skill in finding diamonds in the rough, influenced the construction of the logo and a diamond can be seen in the negative space of the 'b' - giving a subtle link to the origins of the brand.

Billi's angular type refers to the journey and improvement of an unwanted piece of clothing into a fashionable, bespoke garment.

Billi's deliverables are also eco-conscious. The gift tags and clothing tags (1) are made using excess fabric from the garments made. The business cards (2) are 3 ply, with excess fabric acting as the fill of the logo. 

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1

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2

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WATCH THE
WALKTHROUGH

PROTO - USER PERSONAS

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USING
MIRO

THE GRID

6

50px

24px

16px

428px

16px

24px

Columns

Column width

Margin

Gutter

Total width

Block spacing

Inner padding

ORGANISATION & FLOW

USING
ADOBE XD

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